project:

Crochet brand: vom Macho

Inspired by the song “Macho Macho” by Rainhard Fendrich, vom Macho grew naturally from my deepening passion for crocheting, which I have been pursuing intensively since 2023. Wanting a distinct brand presence on my creations—being mainly scarves, bags, and hats—I started the branding by designing vom Macho’s textile labels. It now includes an Instagram presence, and – hopefully soon – an online shop of the first collection of crochet fashion pieces & accessories.

tasks:

branding & social media
textile work (crochet)